Working in collaboration and partnership with Hudson Bay Company's Global Store Design Team, FRCH was tasked with creating the first freestanding Saks shoe boutique. The goal was to rethink the traditional department store, instead creating a boutique expression that reflected the local environment of downtown Greenwich, CT.
FRCH created a store environment for 10022-Shoe that expresses the sophistication of the Saks brand while leveraging original features of the architecture. The completed space is an environment that encourages guests to socialize and gather with ample lounge seating and a more residential feel. The soft materials, use of natural light and open style layout were created to make shoppers feel at home and welcome. The design style reflects a casual elegance with a feminine touch, celebrating the four seasons of Greenwich.