The Urban Burger Destination
As the second largest burger chain in Canada, A&W has a rich nostalgic heritage with their core customer, the baby boomer. FRCH was tasked with helping A&W reach out to a younger audience of urban consumers while preserving the brand's iconic roots.
The new space unfolds a rejuvenated story of A&W's history as a classic burger brand, applying elements such as stained concrete, raw metal accenting, open ceilings and modern graphic language. The dining room offers a variety of seating styles that cater to the needs of urban consumers ranging from those seeking a quick bite to those who want space to linger. The new design updates the heart and soul of the brand while providing a relevant place to socialize and gather for the urban guest.