Bob's Stores

New Prototype Design
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THE CHALLENGE:

Bob's Stores are truly a "house of brands." The design team was challenged to position Bob's as a value innovator, creating a space for Bob's variety of brands to live harmoniously without competing against each other.

THE RESOLUTION:

In creating an environment that is flexible to support constant change, a trend area was incorporated at the center of this 23,000 sq. ft. store, enabling the merchandising team to change props and fixtures seasonally, continuously giving the store a fresh look. A simple racetrack aisle pattern draws the guest's attention, allowing the merchandise to be artfully presented with optimal visibility. Bold graphics reinforce the Bob's brand, displaying custom wallpapers at the end cap of each aisle to emphasize the many brands that Bob's represents.


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