Serving Up Design Concepts
Busch's Worlds Of Discovery in Dubai is a world-class luxury amusement park destination. We were asked to design over 90 different, one-of-a-kind dining concepts.
With over 90 concepts to develop, our culinary design strategy
would need to be both extraordinarily unique and incredibly
efficient. So we first developed an overarching strategy for the
four parks (Busch Gardens, Sea World, Discovery Cove and Aquatica)
as well as the Promenade entry, which would collectively represent
the feature attraction of the Palm
Jebel Ali development. Our deliverables included narratives, conceptual sketches, reference imagery and key experiential elements based upon an eclectic mix of consumer needs and service expectations for anticipated guests from Asia, Europe and the Middle East. Ranging from grab-and-go offerings to five-star celebrity chef restaurants, the diversity amongst our design concepts was truly staggering.