Chico's

Site Adaptation & Implementation, White House | Black Market
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Expanding the Brand


THE CHALLENGE:

FRCH was asked by Chico's to partner in the expansion of their White House | Black Market brand; not only in both mall and outlet locations, across the US, but the team was looking for expertise to help introduce the brand into Canada.

THE RESOLUTION:

Since early 2013, we we're able to complete over 30 projects, with scope including site survey, design adaptation and store planning, construction documentation and construction administration. In addition to a successful domestic rollout program, FRCH has also partnered in bringing the White House | Black Market brand into Canada, with the first 4 stores opening in 2013. Additionally, FRCH has begun adapting the Chico's design to shop-in-shops in international department stores.


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