Expanding the Brand
FRCH was asked by Chico's to partner in the expansion of their White House | Black Market brand; not only in both mall and outlet locations, across the US, but the team was looking for expertise to help introduce the brand into Canada.
Since early 2013, we we're able to complete over 30 projects, with scope including site survey, design adaptation and store planning, construction documentation and construction administration. In addition to a successful domestic rollout program, FRCH has also partnered in bringing the White House | Black Market brand into Canada, with the first 4 stores opening in 2013. Additionally, FRCH has begun adapting the Chico's design to shop-in-shops in international department stores.