Dick's Sporting Goods

Prototype Design
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A Winning Design At Every Level


THE CHALLENGE:

Building upon our 20+ year relationship with Dick's Sporting Goods, FRCH was charged with creating a new store protoype that aligned with and enhanced the established brand language.

THE RESOLUTION:

The new prototype created retail space that was designed to expand the breadth of merchandise across all categories. Clearly identifiable, uniquely designed sport zones create in-store destinations to make shopping fun and exploratory. Large-scale lifestyle graphics feature real people playing sports, with a special emphasis on kids and family. Moving forward, this easy-to-shop store has provided key design elements for many new and renovated prototype stores. 


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