A Winning Design At Every Level
Building upon our 20+ year relationship with Dick's Sporting Goods, FRCH was charged with creating a new store protoype that aligned with and enhanced the established brand language.
The new prototype created retail space that was designed to expand the breadth of merchandise across all categories. Clearly identifiable, uniquely designed sport zones create in-store destinations to make shopping fun and exploratory. Large-scale lifestyle graphics feature real people playing sports, with a special emphasis on kids and family. Moving forward, this easy-to-shop store has provided key design elements for many new and renovated prototype stores.