Field & Stream

New Prototype Design
Creating PDF

Where Traditions Begin


With Field & Stream being a brand new store prototype, the challenge of this project was to not only create a welcoming, beautifully-designed space, but one where the outdoor enthusiast is invigorated to shop. This concept had to be more than just great merchandise, it had to transform into a retail experience for the ultimate outdoorsman, targeting the hunting, camping and fishing enthusiast.


Outside showcasing the products, the overall space was transformed into a warm, rustic environment that truly brings the outdoors, in. Authentic, stone-wrapped columns, warm wood floors and polished concrete aisles set the foundation for the color palette. Dark metal fixtures and trim details add a layer of subtle sophistication that helped enhanced other elements.

Finding ways to integrate taxidermy into the architecture in a meaningful way, allowing a story to be told through the store design, was an important factor in the overall ambiance. Intricate taxidermy displays throughout the space create key focal points while natural materials create an authentic space for not only shoppers but the employees, experts in their field, to share one-on-one product knowledge with customers.