A View From Above
As Cincinnati's second largest bank holding company, First Financial Bank desired an environment that reflected the strength, success and stability of their institution while communicating their commitment to personal client relationships and a holistic approach to serving their clients' financial needs. To that end, both the Executive Office Suite and the Wealth Management floor were clearly intended to deliver a strong brand message of integrity and commitment to both individuals and institutional customer success.
The design team employed an overall neutral color palette and a modern design language to achieve an environment that is welcoming, comfortable and timeless. Color, furnishings, and materiality were carefully selected to deliver a variety of messages from strength and longevity of First Financial Bank, to the comfort of success and well being of it's patrons. Selections from the bank's private art collection work throughout to lend personality that is both relaxed and interactive on a personal level. The open design of the environment and barrier-free floor-to-ceiling glass speaks to the bank's transparency and the simplicity of its relationship-building process. Additionally, the design's openness and flexibility function to accommodate large corporate events and community gatherings, while the to-die-for open views of downtown Cincinnati from this new corporate HQ reinforce the bank's commitment to the city and the region.