Hampton Inn: Make It Hampton

System-wide Brand Rejuvenation Program
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Rolling Out The Red Carpet


THE CHALLENGE:

Over twenty years ago, Hampton invented the Limited Service hotel segment. For their 20th Anniversary, they launched the "Make It Hampton" program, a holistic effort to further strengthen their market leadership.

THE RESOLUTION:

FRCH's contribution to the "Make It Hampton" program was designed around the customer journey, a series of moments that connect the brand and the guest. These connections were strategically placed throughout the entire hotel experience. Each was a careful balance of brand communications, emotional inspiration and functional amenities. They ranged from a brand specific photographic image bank, to new F&B display solutions at breakfast, to a clock radio that was actually easy to set. All of the solutions allowed for a consistent guest experience while also allowing each property to express the unique attributes surrounding their location. Speed-to-market and budget were always top of mind. The program was implemented across the entire system, in approximately 1,300 hotels in less than nine months. The following year, J. D. Power and Associates ranked Hampton #1 in their segment.


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