A Hotel Experience Like No Other
The Hampton Brand has always been a leader, and never a follower. As the first Focused Service Brand to address the lobby revolution, Hampton introduced a program to transform passive lobby spaces to active, hard working gathering spaces - all with a healthy dose of local flavor and "Hamptonality."
FRCH helped Hampton design, document and implement a system-wide program to repurpose and rejuvenate the public space. While light on bricks and mortar alterations, we strongly leveraged powerful interior design and brand graphics components to create a "wow factor" change. New, highly functional furnishings, lighting and select millwork elements are combined with modern, durable and colorful architectural finishes to reposition these very public spaces as inviting environments, utilized in all day-parts. A companion Style Guide document streamlines the design and implementation process by outlining the program details for the franchise community.