Creating a Sweet Spot
The challenge of Hershey's Chocolate World was to create a new and experiential shopping experience within the store, dedicated to the Kisses brand. The space had to be renovated to develop an interactive, hands-on environment to delight kids of all ages.
In response, FRCH created a section of the Hershey's Chocolate World in Hershey, PA to develop an experience specifically for the Kisses chocolate brand. Utilizing iconic shapes and an equity palette, customized fixtures, materials and graphics were developed to create a highly engaging branded environment. Key elements included customizable vending machines to create your mix of kisses flavors, Kiss-Shaped fixtures and mirrored-acrylic Kisses chandelier and a tasting station for exclusive or seasonal sampling. All of these custom elements and materials combined with hands-on technology provided an engaging environment that portrays all the wonder that is The Hershey's Experience.