Urban Southern Hospitality
White Lodging approached FRCH to help bring the Homewood Suites brand to life in a new urban setting. Nestled in the heart of the 'Derby City', Homewood Suites by Hilton Louisville Downtown needed to offer the flexibility and amenities extended-stay guests and families required in a downtown setting, while still finding opportunities to celebrate the region's heritage and culture.
FRCH took this opportunity to leverage the contrast, juxtaposing the hustle and bustle of the urban city with the tranquility of Kentucky's rolling hills and horse farms. The design blends the influences of Louisville's southern hospitality with natural elements, creating a light and airy atmosphere with an upscale living room experience, including an elevated patio space. With an interior rich in color and warmth, the hotel serves as an inspiring getaway that becomes a home away from home. Stitching together details of soft equestrian artifacts juxtaposed against modern simplicity, Homewood Suites Louisville welcomes the leisure traveler and businessman alike.