Elevating a Destination
Fortress Investments, in tandem with Blackline Group Development Services, came to FRCH looking to convert their Arlington property to a Hyatt Centric, a new lifestyle brand highlighting properties that are in the middle of the action. In addition to maintaining the building's original architecture, the biggest design challenge was taking inspiration from Washington DC's big personality and iconic architecture, but avoiding artwork or details that became cliché or unoriginal.
The design quietly focused on the abstract idea of service to others - better connecting the Hyatt Centric hotel more directly to its neighborhood, the brand's mission and customers in a more meaningful way, using fresh modern details with nods to traditional craftsmanship. The renovation's scope required that we keep the architectural bones of the existing hotel, so we added a design layer seamlessly on top of the existing architecture. The result is an informal, friendly and inviting guest experience that gets visitors to look at Arlington, Virginia and Washington DC in a new way.