"The Big Chicken"
The KFC flagship store is located in the heart of Marietta, Georgia. The brand was looking to refresh the roadside beacon and design a resturant unlike any other. Starting with the foundation of what we helped establish with the American Showman prototype, the site offered us an ideal scenario to riff off the momentum of the brand's current advertising campaign and dial up their irreverent, tongue-in-cheek feistiness for their built experience. We considered opportunities to honor the iconic Big Chicken throughout the dining experience in space planning, brand communication and even a small retail display.
During our 10-year relationship with Kentucky Fried Chicken, no single project has had the scale and literal visibility as the "The Big Chicken" - which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Inside of the store, new graphics made the brand come to life. Dining furniture along with fresh finishes give the space an exciting new look and make the space feel like home and celebrates the KFC legacy.