KFC

Design Optimization & Retrofit Strategy
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Celebrating The Original Recipe


THE CHALLENGE:

KFC decided to mark the 75th anniversary of its creation with a full brand overhaul - from advertising to store design. FRCH was charged with developing a cost-effective retrofit program to refresh the brand environment and create a modern design that played homage to the legacy of Colonel Sanders and bring to life his downhome values and showmanship.

THE RESOLUTION:

The new design is a return to the brand's roots - focusing on honest, crafted finishes combined with bold graphics - alluding to the Colonel's hard-working background while celebrating his infamous entrepreneurial spark. Smart design strategies were employed to create significant change with minimal investment. Interior paint, finishes and cladding were utilized to efficiently transform the interior to reflect an updated brand positioning while creating focal points throughout the dining experience. The exterior was dramatically transformed with bold color, shutters and architectural elements to strongly communicate change from the outside in.


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