Liverpool Polanco

Flagship Design, Polanco, Mexico
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A Historical Fashion Makeover


THE CHALLENGE:

For generations, Liverpool's Polanco store was one of Mexico City's most prominent shopping destinations. Surrounded by high-end retail competition, Polanco was beginning to look out-of-date in comparison. After years of partial renovations, the store was in need of a makeover.

THE RESOLUTION:

After immersing ourselves in the history and culture of their brand, FRCH offered a rather stark, yet simple creative solution; recapture the heart of Polanco's rich heritage, while reinvigorating its brand design through key strategies that emphasize fashion leadership, design continuity and an international architectural feel. After their world-class renovation was complete, Liverpool Polanco's treasured image was joyfully restored. It is now one of the most significant flagship stores for Liverpool Department Stores and is, once again, a premier shopping destination for Mexico City.


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