Redefining The Lap Of Luxury
Lotte Centum City is a unique Luxury Department Store located in a trendy, seaside development in the Haeundae district in Busan, South Korea. FRCH's mission was to elevate the Lotte brand and help them become the premier shopping destination for high-end luxury in a district that would soon be known as the "Dubai of South Korea."
Our FRCH design team created an elegant, contemporary architectural envelope for the interior that would allow luxury vendors to create their own brand expressions. At the same time, we showcased Lotte's new, upscale brand identity in the sales areas, elevators, escalators, entrances and transition spaces on every sales floor. Throughout the magnificent 247,273 sq. ft. department store, we created an over-arching theme featuring "aesthetic moments of nature." To demonstrate Lotte's commitment to high-end service, we designed three VIP lounges to cater to a range of Lotte's most coveted shoppers. In the most exclusive lounge, shoppers experience merchandise as part of a fashion show. Initial sales results have been well above expectations.