Macy's Salt Lake City

Department Store Prototype, Salt Lake City, UT
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A Brand Evolution


THE CHALLENGE:

Macy's new location in downtown Salt Lake City aims to maintain a simple, open design that excites loyal customers and attracts new ones. To accomplish this, Macy's consulted with FRCH Design Worldwide to develop a creative concept centered on applied simplicity, capturing the heritage of Macy's department stores with cues from modern design.

THE RESOLUTION:

The design implemented in Salt Lake City is intended to set the standard for future re-design projects at other Macy's locations; we created a space that is true to the brand and easily transferrable among a variety of markets. As an artistic element, we designed a series of grids displayed on the ceiling, end of aisles and surrounding the escalator on each level. The pattern allows Macy's to incorporate brand architecture in a clear, elegant and compelling way in areas where no brand representation existed previously. A continuous perimeter lighting cove accompanied by halo lit focal frames create a bright atmosphere, and draw dramatic attention to merchandise. This design has a smaller footprint than previous Macy's locations, utilizing space in a clean, concise fashion.

 


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