NASCAR I-Drive

New Entertainment Prototype
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The Need For Speed 


THE CHALLENGE:

AMP Group partnered with NASCAR to develop a one-of-a-kind entertainment concept. The challenge was how to utilize the space in the nearly 65,000-square-foot facility to create a family-friendly venue. The space needed to include race tracks, retail, a full-service restaurant and arcade area, all while representing the iconic NASCAR brand.


THE RESOLUTION:

In response, FRCH created a tourist destination, including entertainment options for the entire family. Once inside, guests are greeted by a retail outlet featuring exclusive NASCAR-branded apparel and collectibles. Beyond the gift shop is the I-Drive Hub where guests can sign-up for races, enjoy food and beverages at The Grandstand or participate in the numerous entertainment options including bowling, pool and various aracde games. The surrounding glass walls allow for easy viewing of the half-mile indoor track and create a real-life racing experience for all participants.


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