A Clean, Modern Approach
FRCH was asked by DDR Corporation to update the interior concourses, food court and exterior entrances of Plaza Rio Hondo. The property suffered from very low ceilings, low levels of lighting/natural light, and previous renovations that had left the interior dark and dated. Tight site conditions created a challenging environment for exterior improvements to all of the entry towers, including the major and most visible entry tower on the freeway side.
New life was injected into this mall through the incorporation of natural light, new materials, furniture, and lighting. Interior concourses that were once dark and crowded are now light and bright with new clerestories, ceilings, flooring, and furniture. Shoppers can easily navigate the light and airy concourses with the use of the updated wayfinding signage. Exterior entrances were improved to be modern and inviting through the use of impactful signage towers and canopies. The primary entrance that is visible from the adjacent highway was upgraded to include a monumental tower with LED lighting panels. FRCH's architecture and graphic design brought a renewed energy to this property.