Savoring The Sweet Taste of Success
Faced with fierce category competition and an economic downturn, Red Mango engaged FRCH to reposition their young brand and re-imagine their store design.
Capitalizing on Red Mango's strengths (health, taste, style), we devised a design strategy that would breathe new life into their promising brand. Fresh, vibrant colors and lighting accentuate the emotive lifestyle imagery of their core customers who adorn the walls, shown artistically savoring Red Mango's delectable yogurt and fruit concoctions. Smooth architectural curves create fluid movement throughout the space that makes it both inviting and comfortable. The overall aesthetics are simple, yet stylish - but not trendy. Purposeful, timeless design elements are meant to keep their stores feeling current for years to come. The design can be easily updated with a fresh, rotational graphics system. Since introducing Red Mango's new look-and-feel, the customer response has been tremendous. The store concept is currently being rolled out nationwide.