Scout's Club

New Stadium Experience
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Upscale At The Ball Park


THE CHALLENGE:

In their ongoing desire to provide a premium ball park experience for game day and season ticket holders, The Cincinnati Reds sought to design an upscale club environment for the true baseball insider to bridge history, analytics, and technology into a one-of-a-kind experience where tradition meets science.

THE RESOLUTION:

FRCH leveraged the insights around the current fan profile and their desire to engage and connect with the game at a deeper level to develop an experience that brings this passionate and knowledgeable fan closer to the game than ever before. This premium experience offers an elevated modern interior that pays homage to the history of the Reds Franchise Scouting, while highlighting the modern-day science of scouting the "Five Tool Player". The digital experience leverages full access to exclusive MLB player information, live game feed, and interactive projection mapping connected to game time action. This entire experience provides these passionate fans with an inside look at the science of baseball while brushing shoulders with MLB insiders in an environment that feels modern, exclusive, and high tech.


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