Culinary Freedom Is On The Menu
Spoleto, a Brazilian brand with over 350 locations, reached out to FRCH to help them enter the US market with a new fast casual concept. This new prototype had to combine the speed of fast casual service with a unique preparation experience for fresh Italian food.
Focused on bringing Spoleto's proposition of "Culinary Freedom" to life, FRCH designed a modern restaurant concept that allows each guest to engage in a creative culinary experience. An open environment with visibility to fresh ingredients allows the Spoleto chefs to provide the entertainment. Known for their quick preparation and juggling ability, the food creation process becomes a one-of-a-kind experience for guests. The environment reflects the authentic character of the brand with colors and materials inspired by Italian venues with the addition of signature elements like the pan chandelier to celebrate the Spoleto way. The brand's commitment to the arts, inspired by Italy's largest arts festival in their namesake city, is evident in the design of the environment through materials, seating and artful merchandising areas.