Sway Restaurant

Hotel Restaurant Concept, Louisville, KY
Creating PDF

A Kentucky Tradition


When Global Hyatt Corporation contacted FRCH to conduct a lobby redesign in downtown Louisville, they wanted to re-create the entire hospitality experience, which included the conceptualization of a restaurant that redefines hotel living. Located in the heart of Louisville's Entertainment District, it needed to attract downtown nightlife, capturing the carefree essence of a traditional Kentucky home.


Applied modern design with hints of Kentucky heritage, the restaurant was dubbed Sway, an abbreviation for the "Southern Way." Decked with bluegrass spirit, Sway embodies a traditional southern home, with wooden-plank floors that meet reclaimed oak paneling on the walls, striking the resemblance of a luxurious log cabin. Designers wanted to establish an exclusive feel for the bar, positioning it to the side of the lobby as a gateway into the restaurant. FRCH designed the floor plan to flow as if guests were dining at a Kentucky estate, dividing the restaurant into sections. Beginning with a lounge area that opens onto a sprawling outdoor "porch," a modular window system connects the interior of the space with the outside. The lounge leads into a formal dining room, where an additional private party room is partitioned from the restaurant by a glass case, stocked with Kentucky's finest bourbons. Decorative artwork and furnishings complete the experience by capturing elements in Kentucky living, such as wild horses and a beautiful sunset.