Elevating Sea-Side Architecture
Premium Outlets contacted FRCH to help create and implement an environmental graphics system for their Tampa outlets. Conveniently located just 30 minutes from key local attractions like Busch Gardens, Lowry Park Zoo, and the Museum of Science and Industry (MOSI), the shopping destination needed graphics and wayfinding that fit with the tropical environment while allowing clear direction to customers throughout the 491,000 SF racetrack-style, open-air outlet.
In response, FRCH created experiential graphics that were inspired by the gulf coast cracker architectural style, seen in many of the surrounding areas, and used in the architecture concepts. The signage was designed to be directional beacons that draw visitors around the site. Soft watercolor hues, paired with stark white trims, blanket the site. Clapboard siding and coral stone bases give the designs a framework to tie the entire graphics package together, and ground it into the architecture. Wayfinding was highly planned, focusing on the five zoned entrances to the mall. Each entrance was given an identity all of its own, and a contrasting palette. Aside from color, branded patterns were also developed to add an additional level of differentiation to each entrance and to help the visitor navigate the site and get back to their start point, stress-free.