Tempe Marketplace

Mixed-Use Placemaking
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High Traffic, High Energy Design


THE CHALLENGE:

Vestar Development wanted to re-create the success of its open-air Desert Ridge Marketplace in Phoenix, AZ and, once again, turned to FRCH for design support in the creation of the marketplace in Tempe.

THE RESOLUTION:

Tempe Marketplace is a 1.3 million square foot regional power, lifestyle and entertainment center located on 130 acres with visibility from two major highways.  FRCH developed the identity, environmental graphic design and wayfinding system to support and enhance the multidistrict plan of the marketplace and to provide a system for easy navigation of this very successful center.


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