Making An Iconic Brand Shine
Inspired by the breadth and diversity of their silver jewelry, Tiffany & Co. wanted to create a new retail concept that celebrated the younger, fashion-conscious consumer while maintaining the prestige of the Tiffany brand. Entitled Tiffany and Co. Collections, we were challenged with creating a new retail prototype.
Above all, we felt Tiffany's breath-taking jewelry design should be the focal point of the store. Challenging the traditional jewelry shopping model, the store was designed as an open sell environment, encouraging her to celebrate trying on the pieces, relish in the fashion opportunities, and elevate her accessory wardrobe. The store is clean, contemporary and approachable with displays accentuated by a shifting tableau of visual elements, which serve as contextual backdrop in the stores transformation. The thematic waves and changing visuals symbolize the dynamic sense of Tiffany's jewelry collections.