Westin selected FRCH to completely renovate and refresh the former, 826 room Maxim Hotel and Casino in Las Vegas, Nevada. The revitalized space was translated into a contemporary Westin Resort and Casino within one year.
The exterior of the hotel was designed using bright and refreshing colors, keeping with Westin Brand attributes. The use of color allows the hotel to stand out in a distinctive way among the surrounding white towers of the Las Vegas strip. Large shading elements were added at the resort pool and porte cochere to shield guests from the formidable Las Vegas sun and heat, creating a more refreshing experience.