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Casino Retail
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Unmatched Style


THE CHALLENGE:

FRCH was selected to create a memorable and upscale Redemption Store for Borgata's loyal patrons.

THE RESOLUTION:

As part of Borgata's loyalty program, this retail venue fundamentally changes guest options within the gaming industry, focusing on point redemption. At the same time, it further extends the brand both on and off property, allowing guests to bring the Borgata lifestyle home with them. It comprises a combination of shopping as sport, brand definition, and luxury experience in slightly over 8,000sf.


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